新东方BEC2讲义

冬子

首先是口语讲义:

                      Introduction
ⅰ、Why take BEC exams?
　　　strong growth
　　　rigorous quality control
　　　wide suitability
　　　wide business context
　　　value for study and business career
　　　international recognition for work and study
ⅱ、What is International Business English? 什么是国际商务英语？　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ、How to learn International Business English? 怎样学习国际商务英语？
   掌握一定的商务英语词汇、短语和句型。
　　(1) 词汇方面
　　commercial 　　e.g. The TV show was interrupted by too many commercials.
　　prospect　　e.g. He called on some prospects but failed to make a sale.
　　make　　e.g. These products are of Chinese make.
　　The factory manufactured five makes of tractors.
　　(2) 短语方面
　　soft selling　　 hard selling　　Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
　　have a bad year　　The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
　　break into/penetrate the market　　There is chance that we’ll manage to break into the UK market
　　(3) 句型方面　　I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 旧词“新义“
　　honour　　e.g, All credit cards honoured here. The bank honoured this cheque.
cover　　e.g. I have got myself covered against fire.
　　royalty　　e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
　　(5) 同义词、近义词、相似词的辨析。
　　1) chairman, president, CEO, Managing Director, General Manager.
　　2) dealer, merchant, trader, businessman, distributor.
　　3) deputy, vice-, associate, assistant.
　　4) discharge, unload, land
　　5) discount, reduction, rebate, allowance.
　　* 熟悉世界贸易组织。　　* 熟悉国际商务英语有关行业的基本术语及其内涵意义。　　* 学习国际商务常识，略知相关专业知识。　　* 密切了解国际商务最新动态。
ⅳ、BEC2 Content
    BEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。　　BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
ⅴ、BEC2 Time.
Preliminary
Vantage
Advanced

Reading
1 hr 30 mins ﹡
1 hr
1 hr

Writing
45 mins
1 hr 10 mins

Listening
40 mins
40 mins
40 mins

Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡

ⅵ、BEC2 Grades
　　* one overall grade
　　* each skill counts for 25%
　　* candidates also receive profile of performance
　　* Preliminary: two pass grades
　　* Vantage and Advance: three pass grades
ⅶ、Introduction to BP Preparation Resource
　　* vocabulary
　　* textbook
《Pass Cambridge Vantage》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV常考的商务专题。下面以Brand power举例说明：
1．   掌握商务词汇短语
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2．   掌握相关商务知识
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3．   掌握相关背景知识
Tesco, J Sainsbury, Asda
《Working in English》　　* mock exam papers: 9 sets
ⅷ、Register for BV
   www.neea.edu.cn
ⅸ、Business Research
Answering business studies question Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills:
Level One         Description/Identification
Level Two　　    Explanation
Level Three 　  　Analysis
Level Four 　   　Evaluation
To gain the highest grades, candidates must show evidence of the higher skills

Key types of questions 　　 　　 　　 　　 　　  Responses should:
Identify/state/describe.. 　　 　　 　　 　　 　　  make a point
Explain/outline… 　　 　　 　 　　 　　 　　  make a point and develop it
Discuss… 　　 　　 　 　　 　　 　　 　　 　　present two sides of the debate
Examine/assess/analyse.. 　　 　　 　　 　　 　　 make a point and develop fully with some question of it
Critically assess/to what extent… 　　 　　 　　    explain both sides and evaluate

How to answer questions
Example question:
What determines the price of a product?
Example answer:
● The price of a product is influenced by the costs. 1
● This is because firms have to charge a price which is greater than costs to make a profit. 2
● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3
● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.

　　Example
　　Question: Should firms train their employees?
　　Answer:　　By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.

[ 本帖最后由 小鲈鱼 于 2007-1-11 23:43 编辑 ]

冬子

第一讲

Ⅰ Introduction to BV Speaking

   format
       conversation
       presentation
       discussion
   criteria
       pronunciation
       vocabulary & grammar
       discourse management
       interactive communication
   examiner
       interlocutor
       assessor
       Cambridge examiner

Ⅱ Presentation Example

PART 2: Mini-presentation
A: WHAT IS IMPORTANT WHEN…?
   Selecting applicants for a job
Ÿ Working experience
Ÿ Personal qualities
   
Sample 1
   I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.
  First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.
   Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.
   Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.

Sample 2
As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.
Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.
    In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.
Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.

B: WHAT IS IMPORTANT WHEN…?
   Preparing for a job interview
Ÿ Studying the job advertisement
Ÿ Finding out about the company


Before you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.
Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.
Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”
Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.

Ⅲ Presentation Discourse Management

1.       Opening Sentence
Well, I’d like to make a short/brief/mini/one-minute presentation on the topic…

2.       Body （一般讲2-3个要点，根据语速和知识点调整）
First,…
Second….
Third,…

3.       Closing Sentence
Anyway, that’s why I think so.
Thank you very much.
Thank you for taking your time.
Thank you for listening.

[ 本帖最后由 冬子 于 2007-1-11 16:56 编辑 ]

冬子

第二课时

Ⅰ Conversation

PART 1: Exchange personal information
This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.

Activity 1:
Asking each other’s name (including spelling), hometown, occupation, hobbies
Further probing: describe your hometown (location, city, town, village) climate, population, etc.
Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.
Further probing: asking each other about marital status/ with or without boy friend/girlfriend.
Asking for opinion on married/single life, which is better?
Further probing: asking each other about hobbies.

Possible Questions	Suggested Answers and Note
1)      What’s your registration number?	² My registration number is…
2)      What’s your name? How do you spell your name? How do you spell your family name / surname / last name?	² My last name is… ² My given name is…, but my friends always call me…, my English name. ² You can call me…, if you like / wish. ² nickname
3)      Where are you from? Would you say it’s a good place to live in? (Why?) Do you like living in…? Where would you like rather live…or…? (Why?) Do you think it would be better to live in…or…? (Why?)	² Weather ² Transportation ² Environment ² Housing Houses are pricey in this area. ² Night life (exciting, dynamic) ² Local people ² Local government ² Job opportunities ² Resorts (skiing) ² Atmosphere ü selling points

Possible Questions	Suggested Answers and Note
4)      Do you come from a large family or a small family? Can you tell me a bit about…in your family?	² Extended family ² Nuclear family
5)      Do you work or are you a student in…? What do you do? What do you study? What’s your major? What do you like most about your job? (Why?) What do you like most about your studies? (Why?)	ü Major v. I majored in… , and minored in… ² Ever since I was a child, I was interested in… ² Job Satisfaction ² Interesting & challenging Traveling opportunity Training (career development) Financial benefits
Free Time Do you have much free time? How do you spend your free time? What do you do in your free time? What’s your hobby? Why do you like…? Is there any particular reason why you enjoy…? When did you first take up / start… (Why did you start then?)	² Particular reason ² Cultivate a hobby ² It’s never too late to take a hobby.                                     ---Churchill ² Outdoor activities: Sports: tennis / golf / baseball / attend the gym / fitness center ü Work out=exercise ² Recharge the battery: Attend a training course Read various books, for example… ² Chat online Watch TV (passive viewer) TV=one-eyed monster ads (advertisement advert) ü Commercial ü Teleplay ü Educational programs ü Amusement programs ² Music: classical / light/ pop / jazz / blues   folk ² Fine arts Abstract painting / oil painting ü I am fond of traveling. Traveling is a good way of learning and a good way of communicating with other people. ü No, I don’t have much free time, because so many wonderful courses are fixed. ü I prefer doing exercises, (most of time) I’d like to attend the gym or go to the fitness centers. If time is enough, I’ll read various books.

[ 本帖最后由 冬子 于 2007-1-11 17:01 编辑 ]

冬子

第三讲
Ⅰ Tongue Twister

1.   Good cookies could be cooked by good cook if a good cook could cook good cookies.

2.   If you understand, say understand.
   If you don’t understand, say don’t understand.
   If you understand say you don’t understand.
   How can I understand you understand.
   Understand?

3.   Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate.

Ⅱ Conversation

Possible Topics & Questions	Suggested Answers and Note
Transport How did you come here today? How did you travel to the test? Did you come here by bus? If you could travel by any form of transport you want, what would you choose? (Why?) Which form of transport would you like to travel by? How do you think you will travel to work in 15 years’ time? How do you think you will travel to work 15 years from now?	² Bus / taxi / cab / private car / subway / Tube underground / tram time / safety / money ² light way / subway / airport ² It would be fast developing in 15 years time and will cover everywhere in Beijing. It will be really convenient.
Hotels What kind of accommodation do you usually stay in when you go on holiday? Do you stay in a hotel or an apartment you are on holiday? What kinds of facilities do you think hotels ought to provide for business people? (Why?) Do you think companies should pay for their staff to stay in expensive hotels on business trips? (Why? / Why not?) Should people stay in expensive hotels on business trips? (Why? / Why not?)	² hotel/motel/villa/apartment/flat(BrE)/dorm ² city breaks, beach holidays sun-tanned / fast-tanned center ² camping  camp or tent ² Hitchhiking, hitchhiker (take a gap year) ² Domestic travel ² Sight seeing ² Hi-tech, Local Area Net, internet, database system, fax ² Well equipped conference room, sound-proof multi-function hall video-conferencing, tele-conferencing ² It depends (on the different circumstances). If you fix a deal which is worth $1000000, in that case, your company will pay for you to live… If you go there for only $2, it’s impossible.

Possible Topics & Questions	Suggested Answers and Note
Job What kind of job would you like to do most? (Why?) What would your ideal job be? What kind of job do you like? Should companies offer training to staff? (Why? / Why not?) Do you think companies should provide training for staff? Would you like to work abroad? (Why? / Why not?) Is the opportunity to work in another country important to you?	Job title Job responsibility Job satisfaction ² trainingàproductivityàprofitàmotivation But: trainingàcost money, time, staff opportunity cost internal conflict ² broaden one’s horizon, experience ² …is quite an experience to me. ² …is a real eye-opener ² culture messenger
Training Course What kind of training course have you ever taken? Have you ever taken any training course? What do you think is most important when you choose a training course? (Why?) What do you usually expect from a training course?	NewOriental School BEC online training course Computer skill training course Location Transportation Duration of course Cost Flexibility of trainer Topics covered Materials Follow up advice High expectancy Life expectancy

Possible Topics & Questions	Suggested Answers and Note
Future Plan What would you like to do after you finish your studies? (Why?) What are you doing now for the preparation of your future plan? What if you failed to find a job as a…? What would you do if you couldn’t find a job as a…?	² go abroad, look for a job, hunt for a job, study further, post graduate ² knowledge preparation: attend training course ² psychological preparation: be mature improve interpersonal skills ² It is not quite possible. ü If you don’t want me, there are several other companies waiting for me, actually I’ve got several offers. ü Can you do it? AmE: Yes, definitely is a piece of cake. BrE: I’m sure I can do it.
Teamwork What kind of people do you most like working /studying with? (Why?) What do you think makes a good team? What is a good team? Do you think you work in a good team? (Why? / Why not?)	² Honest and have good interpersonal skills ² Cooperation and friendly atmosphere ² Mutual trust

Ⅲ Conversation Topics
Asking about personal views.
1.       Why do you study English?
2.       Why do you want to study business?
3.       What do you think of some modern methods of payment (credit cards, cheques, bank transfers)?
4.       What role does the computer play in modern business?
5.       What are some necessary steps for preparing a business trip overseas?
6.       Which kind of office would you prefer to work in, cellular or an open-plan office?
7.       What do you think of international trade?
8.       How to deal with customer enquires on the phone?
9.       Transportation: (What is your usual means of transportation? Compare the various means of transportation)
10.   Health and safety in the workplace (How to ensure a healthy working environment for employees? What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)
11.   How to keep a balance between growth and environment protection?
12.   Radio and TV (What are your favorite/TV programs? Why?)
13.   What kind of role does advertising play in promoting your products/services? Which form of advertising is most effective in your opinion?
14.   What are the required qualities of a modern manager?
15.   What do you know about flexible time?

[ 本帖最后由 冬子 于 2007-1-11 17:03 编辑 ]

冬子

第四讲

Ⅰ Life English
   Talking about money
1．
If you have money, you can easily make money.
Money makes money.
Money begets money.

If you are in debt, you lose your self-respect.
You lose your motivation.
Your debt continues to grow.

You start to worry.
You need to borrow more money.
You get even deeper in debt.

2.
Money comes.
Money goes.
But the memory is always there.

Money talks.
Money rules.
Money is power.


3.
Money burns a hole in your pocket.
It goes out as fast as it comes in.
You’re a spendthrift.

Don’t squander your hard-earned money.
Put your savings in the bank.
Never live beyond your means.

Be a good consumer.
Be a smart shopper.
Be a clever buyer.

Ⅱ Presentation Topics

Team Work  

WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
        ENCOURAGING TEAMWORK
        KEEPING TO SCHEDULE

WHAT IS IMPORTANT WHEN…?
CHOOSING PEOPLE TO WORK IN TEAMS
        VARIETY OF EXPERIENCE
        PERSONAL QUALITIES

Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.

Explain the importance of team work:
a.        Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.
b.        If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.
c.        If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything.
d.        A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts
e.        You will get bored quickly if you work on you own. But if you work in a team…
f.        Working in a team can increase personal awareness of abilities and complementary skills in colleague.

How to improve teamwork:
General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience

a.        Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.
b.        On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.
c.        A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.

Personal qualities:
a.        The basis of the team work is mutual trust and friendly atmosphere
b.        Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.

Project Management  
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
        ENCOURAGING TEAMWORK
        KEEPING TO SCHEDULE
Key points: Team work, time pressure (keeping to the schedule)
Team work: as explained in the teamwork section

Time pressure:
a.        A well-designed schedule can clarify yourself to the project. You should ensure that you would be running before the schedule rather than after it.
b.        Time is always of essence for a project.
c.        Failure to keep to the schedule will result in/cause late completion.
d.        Late completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled to sue the breaching company.
e.        When the project is being processed/in the course of carrying out the project, there will be a lot of commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.

Competition
WHAT IS IMPORTANT WHEN…?
DEALING WITH COMPETITION

        PRICING POLICIES
        ADVERTISING STRATEGIES

WHAT IS IMORTANT WHEN…?
SETTING PRICES FOR NEW PRODUCTS

        PRODUCTION COSTS
        COMPETIORS’ PRICES

Key points: Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and products

Pricing:
a.        (For a consumer): all consumers would like to go for higher quality and less expensive products. It is a common sense.
b.        (For a manager): correct pricing policies can capture a large number of consumers in a short period of time.
c.        For a newly established company: correct pricing policies are particularly important for newly established businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)
Competitors’ price:
a.        Once a new product is put into market, it will immediately face the competition from rivals. The price war sometimes can be incredibly fierce and crude.
b.        Competitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about their prices.
c.        If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.
d.        Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.

Advertising strategies:
a.        The fundamental task for a company is to make its products and itself known to the public. There are many ways to achieve this, advertising is the most important one.
b.        Advertising through different media can cover nearly every corner in the world. The main channels are:
                -TV
                -Radio
                -Internet
                -Newspaper
                -Bill Board
                -Poster
                -Magazine
c.        The advantage/point of advertising is not only about propagandizing your company but also competing against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.

冬子

第五讲

Ⅰ Life English
Talking about time

1.
How are we doing for time?
Do we have time for that?
How much time do we have left?

Are we on schedule?
Do we have time?
Are we making good time?
2.
Times flies by too quickly.
Time passes by too swiftly.
Time waits for no man.

Enjoy life while you’re still young.
Don’t miss any opportunity.
Don’t pass up any good chances.

3.
Time is important.
Time is valuable.
Time is precious.

Do as much as you can every day.
Take every opportunity and chance given to you.
Don’t waste any time.

Ⅱ Presentation Topics
Motivating staff
   WHAT IS IMPORTANT WHEN…?
   MOTIVATING STAFF

        FINANCIAL BENEFITS
        CAREER DEVELOPMENT OPPORTUNITIES

WHAT IS IMPORTANT WHEN…?
INTRODUCING A REWARD SYSTEM FOR STAFF

        PURPOSE OF THE REWARD SYSTEM
        TYPES OF REWARD OFFERED

WHAT IS IMPORTANT WHEN…?
AIMING TO REDUCE STAFF TURNOVER

        FINANCIAL INCENTIVES
        CAREER STRUCTURE

Key points: Financial benefits; Career development/structure; reduce staff turnover
Financial Benefits:
a.Managers, company owners and supervisors have always been frustrated and bewildered by employees with little or no motivation.

b.Staff always want reward for their contribution to the company and what they are worth. Such factors are just like market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.

c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm; otherwise they would feel being ignored.

d.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….

Career development/structure:
a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.

b.Good educational background is not the only element that the future employers will take into account when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.

c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.

d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.

Ⅲ Business Dialogue

1) Negotiating a Job Offer
Employer:would you consider an offer of $56,000 per year?
Ms. Wilson: What kind of benefits are talking about?
Employer:  Our standard package includes health insurance, two weeks vacation and a company car.        
Ms. Wilson:  Are these things negotiable?
Employer:   Uh…not normally. What do you have in mind ?
Ms. Wilson:  Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.
Employer:   What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?
Ms. Wilson:   possibly. What do you have in mind ?

2)  Employee Pay Raise

Boss:  You have done an excellent job this year and we are pleased with the results.
Employee:  I am glad that you have been happy with my performance.
Boss:As a result of your performance, we happy to offer you the position of manager.
Employee:  Does this title come with an increase in salary?
Boss: Yes, it does.
Employee:   Can you give me the specifics?
Boss:  Your monthly gross salary will increase by $500.
Employee:  That sounds fair.

3）  Asking for a Raise

Mr. White:  So, tell me: what makes you think we should give you a raise?
Miss Small:  I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable jobs get paid more than I do.
Mr. White:  Salaries are confidential; how do you know how much money these “other people” make?
Miss Small:  Well, I’ve noticed all the new cars around here, for one thing.
Mr. White:  Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more.
Miss Small:  That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I were being paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning much more.
Mr. White:  I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to get approved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. And I’ll try to arrange some sort of compensation for any future overtime.
Miss Small:  That would be very good of you, Mr. White.

4）Asking for a Raise

Martin:  Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making.
Mr. Smith:  What are you basing this information on?
Martin:  First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.
Mr. Smith:  Yes, I will. We are very happy with performance and want to continue our good working relationship.
Martin:  I wish the same. As such, I hope you will seriously consider a pay increase.
Mr. Smith:  Let me take this up with the Director and get back to you immediately.

Ⅳ Conversation Notes

注意：
1．考试中不要说 “Pardon?”
2．Never say “sorry” in examination!
3．没听清可用以下说法
I don’t quite understand you. Would you explain it a little bit for me?
I am not sure what you are getting at. Would you express it in another way?

[ 本帖最后由 冬子 于 2007-1-11 16:53 编辑 ]

冬子

第六讲
Ⅰ Life English
   eating
1．
I am hungry.
I’m hungry as hell.
I’m hungry as a wolf.

I’m starving.
I’m starved.
I feel like I’m starving to death.

My stomach is empty.
My stomach is growling.
I could eat like a horse.
2.
I’m really hungry.
I’m feeling weaker by the moment.
I need to eat something nutritious.
3.
Let’s eat.
Let’s dig in.
Let’s pig out.

Let’s mounch out.
Let’s chow down.
Let’s indulge ourselves.

4.
It’s delicious.
It tastes great.
It’s out of this world.

This meal is fit for a king.
This meal was made in heaven.
I couldn’t ask for a better meal.

5.
I’m full.
I’m stuffed.
I can’t eat another bite.


I ate too much.
I need to take a rest.
I need to take it easy.

  Invite sb. to dinner
1.
It’s on me.
It’s my treat.
Be my guest.

Let me pay the bill.
Let me foot the bill.
Let me pick up the check.
2.
Pick your position.
Select what you like.
Choose whatever you wish.

It’s your choice.
It doesn’t really matter to me.
I don’t have any preference.
3.
Can I get you something?
Do you need anything?
What would you like?

Are you hungry now, or would you like to eat later?
I’d like to invite you out to dinner.
Do you have any preference?
4.
I’m easy to satisfy.                               
I’m easy to please.
I have simple tastes.

I don’t need any fancy food.
I don’t need anything special.
McDonald’s would do me fine, if it’s OK with you.

5.
What do you recommend?
What do you suggest?
What do you think is best?


What’s good today?
What’s your most popular dish?
What’s this place famous for?

Ⅱ Presentation Topics

Business Premises

WHAT IS IMPORTANT WHEN…?
RELOCATION A BUSINESS

        LOCAL WORKFORCE AVAILABLE
        LOCATION OF SITE

WHAT IS IMPORTANT WHEN…?
CHOOSING RETAIL PREMISES TO RENT

        LOCATION
        LENGTH OF CONTRACT

Key points: location of the premises; local workforce; rent a premises
Local workforce:
a.   Might technology support and skilful workforce are the two crucial elements leading a modern enterprises to success. So when locating a business, the management people in the business got to consider local workforce.
b.   Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.
c.   The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, Volkswagen cars)
d.   Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require the company to maintain a strong research and development team, which are normally the more valuable assets of the company.
e.   When locating a business, the managers need to consider whether the local workforce is capable of producing such a strong R&D team.
f.    Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companies choose China as their manufacturing base)

Location of the business site:
Consider the following issues:
a.    Whether it is convenient and easy for raw material supply and transporting out the products.
b.    Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.
c.     Whether it is convenient for most of staff to go to work
d      The property price there
e.      Environmental issues
f        Planning permission
g.     Tax liabilities

The length of the contract:
a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.

Marketing

WHAT IS IMPORTANT WHEN…?
AIMING TO REACH NEW MARKETS
        MARKET RESEARCH
        ADVERTISING

WHAT IS IMPORTANT WHEN…?
ADVERTISING A NEW PRODUCT
        TARGET MARKETS
        CHOICE OF MEDIA

Market research:
a     Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user.
b.    Marketing research is always the first step before the company gets into the market.
c.    The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.
d.    Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers’ needs.
e.     E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …
f.      E.g. Pizza, Pasta…
g.     Talking about Market Research
     The company has done a lot of market research for the product.
     Can you tell me how a company starts selling a new product?
      Do you often carry out/conduct market research?
      What’s objective of market research?
      One of the purpose of market research is to find out whether there’s a market for the product.
       We did a detailed market analysis.
        Market research is actually an analysis of a specific market for a particular product.
        We have to run the market test for two months.
       We have a wide product range.
        The stock market is uncertain at the moment because interest rates are falling.

Advertising:
a.    Advertising is the most useful way to propagandize a company’s products and make them known to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes… perfume)
b     When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the target market.
c.     Choice of media: see Advertising Strategies.

Ⅲ Business Dialogue

   1)   Market Potential  

Andy:           Thank you for your interest in representing our product.
Janet:        I have heard many excellent things about your company and have experienced first – hand the capabilities of your computers.
Andy:        What are your initial thoughts of our computers in China? Is there a market?
Janet:        I am very optimistic about the market opportunities in China.
Andy:        We agree. Based on our initial market research the findings are very positive.
Janet:        I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.

2)   Target Market

Michael:        Our target market is large corporations and government agencies. They have the most need for our computers.
Ann:        I have extensive government contacts and rich experience working for Fortune 500 companies.
Michael:        I see from your resume you tell us about your experiences with these companies in China?
Ann:        I have held numerous management positions and been responsible for nationwide sales for IBM.
Michael:        Can you elaborate on your sales experience?
Ann:        I was responsible for building a sales team from 10 to over 150. Sales during my tenure increased 150%.

冬子

第七讲

Ⅰ Life English
1
I owe you.
I owe you one.
I owe you a big favor.

I appreciate it.
I’m much obliged.
I’m indebted to you.
2.
Thank you.
Thank you very much.
I can’t thank you enough.

I’m grateful.
I’m really grateful.
I’m more than grateful.
3.
I’m really sorry.
I’m extremely sorry.
I apologize from the bottom of my heart.

It’s my mistake.
It shouldn’t have happened.
I won’t let it happen again.
4.
Don’t take me seriously.
Don’t believe what I say.
I’m just talking nonsense.

I’m just making a joke.
I’m trying to be funny.
I only want to amuse you.

I’m kidding you.
I’m teasing you.
I’m just joking with you.


Ⅱ Presentation Topics
Trade Fair

WHAT IS IMPORTANT WHEN…?
EXHIBITING AT TRADE FAIR

        QUALITY OF DISPLAY
        STAFF SELECTED

Key issues: Quality of display in trade fairs; Staff selected for trade fairs;
Quality of display in trade fairs:
a.  The quality of display will affect the public image of the company.
b.  Trade fairs are the irreplaceable means of propagandizing products. They provide the manufacturers with the formal stages to display their products.
c.  A trade fair is an important link and activity in commercial sale. Before a trade fair takes place, there normal are a lot of propagandas about it, and the organizer always tries to attract as many customers as possible to attend the trade fair.
d.  Consequently, a trade fair will have massive influence on the public and market. And most of visitors to a trade fair will be the genuine buyers or at least would like to take interests in the companies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image.

Ⅲ Presentation Functional Sentences

（一）总起句
    The present talk aims to decide…
    The purpose of this talk is to answer the question of …
    In brief, this talk sets out to solve the problem of …
    There are currently three possible solutions to …

（二）分论点
    Firstly,…； Secondly,…； Thirdly，…
In addition, …
Furthermore, …
As … is concerned, …
    As for …，…
    On one hand, …；On the other hand，…

（三）小结句
    From the above information, it can be shown that …
    Based on the study, it is clear that …
    Before we close, let me just summarize the main points.
    Shall I just go over the main points?
    So, to sum up,…
In conclusion,…
In general, …
    On the whole,…
    Overall,…

（四）常用连词
1．解释性：
in other words，that/which means，namely，that is to say
2．进一步阐释性：
in particular，especially，notably，chiefly
3．对照、转折性：
but, though, even though, while, whereas
despite, in spite of
yet, however, nevertheless, still, but, even so
all the same，in contrast
4．原因、结果：
lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect
rise, stem from, be attributable to, cause
because, as, since，because of, due to, owing to, on account of, as a result/consequence of
therefore, so, accordingly, consequently, hence, thus, that’s the reason why

（五）常用口头衔接语
Well, it seems to me that …
That’s true, but on the other hand …
I couldn’t have put it better myself.
That’s just what/all I was thinking.
There’s something in that, I suppose.
That’s exactly my opinion.
Well, the point I’m trying to make is that …
Well, what I am trying to say is that …
That’s how I feel.
That’s just how I see it.

（六）常用词汇
1．动词：to clarify, to explain, to interpret, to put sth. another way, to recap on sth.
2．名词：a summary, a decision, a report, an outcome, a write-up, a recommendation

Ⅳ Presentation Q&A
WHAT IS IMPORTANT WHEN…
DEVELOPING AN ADVERTISING PROGRAM?
        OBJECTIVE
        BUDGET
Outline
—three steps  carefully planned in advance

                   —inform
——objective       —persuade
                   —remind

                   —how much,  spend
——budget         —control cost
                  —within

                  —TV, radio, newspaper, magazine
——media         —scope, reach
                  —effectiveness

—finally       evaluating system

提问及应答
（1）  细节扩展法：用特殊疑问句

Question 1
You mentioned three objectives of an advertising program.  How can you judge the very kind of the objective a specific advertising program serves?

Question 2
How many ways are there for you to control costs of advertisement?

Question 3
As for the products of your company, which media do you think is the best one for advertising?  And why?

（2）        个人意见法：用一般疑问句
Question 4
Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?

Question 5
I heard you talked about evaluation systems of advertisement, and found myself quite interested in it.  Has your company adopted/evolved such a system?  How does it work?

Question 6
Do you believe/agree/support that advertisement is the best way in promoting sales?

回答问题时简明扼要
    Answer to question 1
    There are two main aspects we must take into consideration when judging the objectives of a specific advertising program.  Firstly, we must decide what major category the product belongs to.  Secondly, the current sales situation of the product on the market should be considered.

    Answer to question 2
    I think the advertisement costs can be controlled by two ways.  The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.
   
    Answer to question 3
    Since my company’s manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement.  Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.
  
    Answer to question 4
    Yes, I quite agree with you.  Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program.  But it never reduces the significance of preparation.
  
    Answer to question 5
Thank you for your interest in our company.  Actually, our company adopted this evaluating system last year.  It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.

    Answer to question 6
    It cannot be denied that advertisement is a very effective way of sales promotion, but I don’t think it is the only way to do this.  Cutting prices, for example, sometimes generates the same result as advertisement does.  And that’s a more direct way, and is money-saving.

冬子

第八讲
Ⅰ Business Dialogue
Trade Show – Cell Phone

Shop Owner:  Whew! The traffic at this trade show is so much heavier than it was last year!
Manufacturer:  Yes. There are more phone manufacturers than ever.
Shop Owner:  Yeah, I noticed Microsoft has started making cell phones.
Manufacturer:  Every booth has a different gimmick to try to catch your attention.
Shop Owner:   I  noticed that you have Michael Jordan signing autographs in your booth.
Manufacturer:  I’ll admit it – it is a gimmick to pull you in. Now that you are here, let me show you some of the great features of our newest products.
Shop Owner:There’s a big demand for cell phones with digital cameras.
Manufacturer:   Of course we have several models with miniature cameras. We also have the basic simple phones that most of your customers need.
Shop Owner:I’m kind of pressed for time. Why don’t you just give me a brochure and your business card, and I’ll contact you later?
Manufacturer:  Of course. Here you go.
Shop Owner:  Ok, and now I just have time to squeeze in a short conversation with Michael Jordan.


Ⅱ Discussion
           Organizing a PR Event
Your company is organizing the press launch of a new model of its car.
You have been asked to help with the preparations for the event.
Discuss the situation together, and decide:
    Who you will invite to attend your press conference.
    What information is needed in the press conference.


Candidate A: It is the first time for our company to attend a trade fair in Paris. So we have to do a lot of preparations before we set off. Do you think so?
Candidate B: I’ m of exactly the same idea. Firstly, I think we must arrange an appropriate schedule. For example, we should arrive a day earlier to give us time to adjust and acclimatize.
Candidate A: I agree entirely. As we know, travel fatigue, climatic changes, jet lag, foreign food, etc. will all have great effect on us.
Candidate B: Yes. And then we should book air tickets and reserve accommodations in advance.
Candidate A: Yes. I think we should contact the travel agent because it can offer variety of choices and discount.
Candidate B: That’s just what I was thinking. Then, we must remind every participant that cultural differences can cause a lot of misunderstandings and even break a deal. So they should learn more about French culture.
Candidate A: Can you put things into the perspective?
Candidate B: For instance, shaking hands with everyone present, inviting your customers to lunch rather than dinner, avoiding talking business over the main course, etc. are all basic business customs that our participants should bear in mind.
Candidate A: I go along with you about that. I think we can invite French people to give every participant lecture to help them familiarize with French culture.
Candidate B: Ok, that’s agreed. I’ll present our ideas to the board of directors. Nice talking with you.

                               Trade Fair
Your company is attending a trade fair in a foreign country for the first time.
You have been asked to help with the preparations for the trip.
Discuss the situation together, and decide:
What travel and accommodation arrangements you will need to make before the trip?
Which kinds of business customs in the foreign country would be useful to know about, and how could one find about these before the trip.

Candidate A: Our company is organizing a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure the most satisfying outcome.
Candidate B: True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this?
Candidate A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc.
Candidate B: That’s a good point. When the public reads positive things in their favorite magazine or newspaper, they are the journalists’ own comments and therefore much more powerful than advertising because they aren’t influenced by the organization.
Candidate A: Yes. So, our goal is to communicate the quality and image of our cars to the motoring press.
Candidate B: Then, how about the information needed in the press conference. Would you comment on this point?
Candidate A: I think we should make sure that press information packs are accessible to everyone present.
Candidate B: I wonder if you could explain it in more detail.
Candidate A: sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc.
Candidate B: I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance.
Candidate A: Oh, exactly.

Ⅲ Examination Strategies     1）看清问题、紧扣主题、合理分配时间     2）和搭档注意配合，切忌一边倒     3）如何合理的利用准备时间

冬子

第九讲
Ⅰ Presentation Topics
Entertaining clients

WHAT IS IMPORTANT WHEN…?
ENTERTAINING CLIENTS

       TYPES OF ACTIVITIES COST

Types of Activities:
a.Entertaining client is done by way of a series of activities. Such as a sightseeing tour, a football match, a ballroom party, an orchestra performance, a ballet show, a fashion show, playing tennis and a formal meal, etc.
b.The activities that you choose will constitute a part of the first impression that you will give to your clients. So you should be careful when choosing the type of activities. You need to consider the client’s age, educational and cultural backgrounds and do some research about your clients’ characters and hobbies.
c.For well-educated clients, they may expect some high class-associated activities, such as ballet, ballroom parties, and orchestra performances. If you fulfill their expectation/standard, your efforts will put a lot of weight on your credibility.  
d.For some young clients, you may wish to take them to some more fashionable activities, such as a music bar, a pop music show, a fashion show.
e.For those sporty clients-football, tennis
f.However, you should always end up all kind of activities with having a formal meal. You don’t want to talk about business with your clients in the tennis court or theatre; they are just the warming-up activities for the key matter-business. After a whole day or a few days’ entertainment, you may find the distance between the two sides are much narrower than the beginning, and there might be a lot of things that you both want to talk about.

The costs of entertainment  
a.Not always the essential thing. Depending on the nature/characteristics of the transaction or the size of the deal.
b.Should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. E.g.….
c.If the company foresees that the client is not very lucrative, then….
d.The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.

Complaint handling

WHAT IS IMPORTANT WHEN…?
DEALING WITH COMPLAINTS FROM CLIENTS

        OFFERING AN APOLOGY
        SUGGESTING A SOLUTION TO THE PROBLEM

a.Offering an apology is the very basic level.
b.When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client.
c.An apology is the first step and a useful method to maintain control of the situation.
d.Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes.
e.The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.
f.It is necessary to suggest a solution to the problem as well.
g.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.

Ⅱ Discussion Topic
   Entertaining Foreign Clients

Your company is entertaining a group of foreign clients for three days, including one non-working day.

You have been asked to plan a programme for the visit.

Discuss the situation together, and decide:

        What kinds of activities would be suitable for the visit
        What information it would be useful to know about the clients before finalizing the programme


Interlocutor: [Select one or more of the following questions as appropriate, to redress any imbalance or to broaden the discussion.]

        What kinds of arrangements need to be made before foreign visitors arrive? (Why?)
        Are there any disadvantages for a company in having a visit from foreign clients? (Why / Why not?)
        Where would you take foreign visitors in your home town? (Why?)
        Would you enjoy looking after business visitors for a few days? (Why / Why not?)
        What problem might there be when socializing with foreign business people? (Why?)
        What are the long-term benefits of establishing personal contacts with foreign clients?

Thank you.  That is the end of the speaking test.

[Retrieve materials.]

Ⅲ Discussion Functional Sentences

（一）        开始某个话题
Let’s start with …
Shall we begin with …
So, the first item on the agenda is …
Linda, would you like to kick off?

（二）        结束某个话题
Right, I think that covers the first item.
Shall we leave that item?
If you don’t have anything else to add, …

（三）        转移话题
Let’s move on to the next item …
The next question on the agenda is …
Now let’s come to the question of …

（四）        打断对方
Excuse me, may I interrupt?
Just a moment, but …
Can I say something here?
Mark, sorry, …
Sorry to interrupt, but …

（五）        评价
1．同意
That’s a good point.
I agree with you.  I can’t agree with you more.
I see what you mean.
Yes, …
That’s quite a good idea.
That’s absolutely true.
2．反对
I totally disagree with you.
I couldn’t agree less.
You must be joking!

（六）        询问对方意见
What do you think about this?
What’s your opinion on this?
Have you considered …
I haven’t heard your opinion about …

（七）        表达自己观点
I think/feel/believe that …
You mentioned that …, but, in my view …
In my opinion, we should …
I’d like to point out …
Let me emphasize …
My view is that …
Just let me finish.

（八）        评论
That’s a good idea/an excellent idea.
That’s very interesting.
I’m sure we’d all agree with that.
That’s a very good point/an important point.

（九）        要求对方澄清观点
I don’t see what you’re getting at.
I’m not sure what you mean.
I’m not sure what you are saying.
It’s not clear what you mean.

（十）        避免跑题
We’re missing the point.
We’re getting off the point.
Let’s get back to the main point.
It’s not on the agenda, but …

（十一）        回应
That’s marvelous.
That’s great.
That’s fine.
OK.
All right.
I see your point.
I understand your concern.

更加口语化的表达方式
    1. 口语化表达简单同意
a.Yeah!
b.How true!
c.Exactly!
d.Absolutely!
e.Well said!
f.You got it!
g.You bet!
h.That’s for sure.
i.My opinion exactly!

         2.  表同意
a.I share your view on that!
b.Oh, yes, I couldn’t agree with you more, you are genient!
c.Okey, you are the doctor.
d.I don’t think anyone would disagree.
e.I have no problem with that.
f.I couldn’t have said it better.
g.I wish I had said that.
h.I am with you there.
i.I think I will go along with your proposal.

         3.  部分同意
a.Could be!
b.Yes, you’ve point there.
c.So it seems! （似乎有点道理）
d.So to speak!
e.In the manner of speaking.
f.I agree with much of what you said.
g.That’s one way of looking at it, I admit.

         4.  口语化表达不同意
a.Not really.
b.Not at all.
c.Of course not.
d.No way.
e.Not a chance.

         5.  不同意
a.Do you really think so?
b.I am not convinced.
c.Don’t speak too soon.
d.I will believe it when I see it.
e I’m afraid we don’t see eye to eye on this.
f.That was not the case.

         6.  强不同意
a.No, I don’t agree. Don’t waste your breath.
b.You must be joking. / kidding
c.You can’t be serious.
d.You are way off base. (棒不在垒上)
e.You don’t know up from down.
f.Over my dead body.
g.I wasn’t born yesterday.
h.That’s ridiculous.
i.It’s pure fiction.
j.Non-sense!
k.Bullshit!
l.That’s out of the question!

[ 本帖最后由 冬子 于 2007-1-11 17:17 编辑 ]

冬子

第十讲
Ⅰ Mock Exam

1.Conversation

Where do you live?
Do you like living in London?
What do you like about living there?
Where would you like to live?
If you couldn’t live in London, where would you like to live?
How do you travel to work?
Do you like traveling by tube?
In future, how do you think people will travel by work?

2.Presentation

WHAT IS IMPORTANT WHEN…
RECRUITING NEW STAFF
        QUALIFICATIONS
        MOTIVATION

3.Discussion

English Language Training

Your company is planning to offer an English language training to employees.
You have been asked to help with the planning and organization of the training.

Discuss the situation together, and decide:

        Who should be given the chance of having English classes
        How to encourage employees to take part in the training

Ⅱ Interview Question
1.What do you consider your major strength?
A.self-motivated
B.hard working and honest
C.look for better ways of doing the work
D.good interpersonal relationships

2.What do you consider your major weakness?
I cannot leave a job half-done and usually find myself thinking of possible solutions to problems while I am driving to work or in the shower. I also know I spend too much time in my work. I can't get enough leisure time.

3.Why do you want to leave your present job / previous job?
There is no room for my career growth and promotion I want in my previous job. So I'm looking for a company, which recognizes and rewards hard workers.

There is room for improvement in your work. It is not as good as it could be.

My reason for leaving my present employer is that I am desirous of getting broader experience in trading.

I am leaving my present job in order to improve my position and have more responsibility.

4.What is it about this job that interests you? / Why do you want to join our company?
Your company enjoys a good reputation in this field. I've heard you take care of your employees and offer good salaries and benefits.
Your company is well respected in this field. I have heard nothing but good things about your company.
I've heard you take care of your employees and offer good salaries and benefits.
5.Why do you think you are qualified for this position?
I graduated from Beijing University in 1993, and hold a Bachelor of Science degree in Computer Science. Therefore, I have a firm knowledge background in this field.

I have spent the last 3 years working specially in this field. I think I can bring a lot of experience and knowledge with me.

Yes. Because I do believe that my qualifications and experience perfectly match what you are looking for.

Yes. Because I have the experience you are looking for，and think I will be one of the best in this field.

Yes. I know exactly what's involved. I am a hard worker and will perform to the best of my ability.

6.What salary do you expect?
This will be my first job and I lack experience, so I hesitate to suggest a salary.
I don't mind if I start with a low salary because it is my first time to hunt for a job and I lack experience. I'll leave it to you, because I'm not in the position to ask for a certain salary at present."
I think we can reach an agreement on the salary if I can be sure that there is a good chance to advance in this company.  
I believe you must have a standard starting salary, which should be satisfactory.

I am making RMB2000 a month at my present work. I should expect not lower than RMB3000 a month.

One good qualified man is better than a score of men. I can handle this work quite easily by myself and you will end up saving money if you pay me RMB4000 a month.

7.What type of people do you prefer working with?
I like working with all types of people.  
I like working with people who work well under pressure.
I can work with anyone as long as they are honest.

Occasionally I might run into a conflict with someone. When this happens, I usually focus on what the conflict is about rather than on personalities. I find that approach helps me to maintain a successful relationship with anyone and often leads to resolution and strengthened relationships.

If the solution is an easy one and not time consuming I will help my teammate. Otherwise I will tell him to wait till I finish my project and then I will help him.

8.Tell me about yourself?
Ever since I was a child…
to be fascinated with sth.
talent
to be heavily involved in sth.
elaborate on

9.Where would you like to be in 5 years?
I would like to follow the management career path.
I would like to try the secretary career track
I'd like to be a senior manager of your company in five years.　　
Although it's certainly difficult to predict things far into the future, I know what direction I want to develop toward. Within five years, I would like to become one of the best engineers in your company.
“I would like to become the expert that others rely upon. And in doing so, I feel I will be fully prepared to take on any greater responsibilities that might be presented in the long term."

In five years I want to be a valuable part of this company and help it to reach its goal. I also want to manage a challenging project and bring in latest technology that will benefit the company.
In the next five years, I want to learn new things, gain more experience and increase my value to your company. I want to learn my job well and eventually to achieve a position of higher responsibility within your company.
In the next five years, I will not plan on moving or going back to school, I want to stay with this company for many years, and expect I would be very happy with this job.

10.Tell me something about your educational background.
I've taken every class the college has to offer in the field and also completed an independent study project specifically in this area.

It seems as if organizations are more dependent than ever on the ability of employees to be articulate both orally and in writing. I am constantly taking advantage of opportunities to develop my oral and written communication skills.

平步青云

BEC中级？
有点难的
不过用处还是挺大的。。。

bingo623

由于本人考过BEC中高级、、所以电脑有一些资料
如果要的话留下e-mail、、我发给你

夏至未至

[email protected]

麻烦LS的发给我^_^

大恩不言谢...

LZ辛苦了,赞一个^_^

冬子

没贴完的 太晕了 先罢工一下 晚些时日再继续吧

小鲈鱼

给大家提个醒

在复制粘贴内容进行发帖的时候
尤其是直接复制带有文字效果的网页上面的文字
或者是从word里头复制文字
都会把文字效果的代码也复制了
在大家发帖的时候
帖子内容框上方有两个选项

左边的是“Discuz!代码模式”
在这个模式下粘贴上你的内容
文字代码是不会随之一并粘贴上去的

右边的是“所见即所得模式”
在这个模式下粘贴你的内容
文字代码会随之粘贴上去
所以会即时显示出相应的效果

后院发帖默认是“所见即所得模式”
本来这个模式简单直观
的确是比较好的选择
但是目前的主要问题是后院还存在字体上的bug
虽然据我所知最大可以支持10号甚至以上的字体
但是如果内容太多的话
只要字体超过5就会出现版面混乱

所以如果从word或者网页上复制文字发帖的话
最好是选择左边的“Discuz!代码模式”
这样虽然字体没有了效果
但是总比版面混乱要好一点

小鲈鱼

ⅰ、Why take BEC exams? 　　　strong growth　　　rigorous quality control　　　wide suitability　　　wide business context　　　value for study and business career　　　international recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语？　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。






ⅰ、Why take BEC exams?
　　　strong growth
　　　rigorous quality control
　　　wide suitability
　　　wide business context
　　　value for study and business career
　　　international recognition for work and study
ⅱ、What is International Business English? 什么是国际商务英语？　　国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。








以上是同一个剪贴板的内容
前一部分是所见即所得模式下ctrl＋v的内容
后面是切换到Discuz!代码模式下再次ctrl＋v的内容
效果显而易见
所以
所见即所得模式实际上就是等于一篇word文档
于是它的效果就跟我们把网页文字直接复制粘贴到word文档里面的效果是一样的
会把字体、颜色、表格一并粘贴上去

不同的是
当你发现版面混乱
想改的时候
那些混乱的代码会比你抓狂的时候更混乱
所以在后院功能完善之前要慎用所见即所得模式

[ 本帖最后由 小鲈鱼 于 2007-1-12 00:08 编辑 ]

lonely_scorpio

例如在
PART 2: Mini-presentation
A: WHAT IS IMPORTANT WHEN…?
   Selecting applicants for a job
Ÿ Working experience
Ÿ Personal qualities
   
Sample 1
   I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.

there are 3 things to consider.应该是to be  considered 或者是to be taken into account 会更好一点,

[ 本帖最后由 lonely_scorpio 于 2007-1-12 22:41 编辑 ]

lonely_scorpio

如题, 这样会降低考官对你的印象并对你的得分造成影响哦

henny

两个版主很厉害哦~