No.
|
| Strongly
| Agree
同意 | Neutral
中立 | Disagree
不同意 | Strongly
|
Agree
强烈同意 | Disagree
强烈反对 |
1
| I prefer the deodorant that provides light senses
（我喜欢清新感觉的除臭剂）
| 5
|
|
|
|
|
2
| I prefer the deodorant that offers **ariety of senses
（我喜欢多重感觉的除臭剂） |
|
|
3 |
|
|
3
| I prefer the deodorant that can control perspiration
（我喜欢带除汗效果的除臭剂） | 5
| |
|
|
|
4
| I want the deodorant that can control unpleasant smell for up to 24 hours
（我喜欢能24小时除臭的除臭剂） |
|
|
3
|
|
|
5
| I prefer the deodorant that can leave its light fragrance on the skin for 24 hours
（我喜欢能在皮肤上留下24小时芳香的除臭剂） |
|
|
3
|
|
|
6
| I prefer the deodorant which its senses create the relaxing sensation
（我喜欢清爽感觉的除臭剂） | 5
|
|
|
|
|
7
| I want the deodorant with a modern packaging style
（我喜欢时髦包装的除臭剂） |
| 4
|
|
|
|
8
| I prefer the deodorant that offers the portable size
（我喜欢能随身携带的除臭剂） |
| 4
|
|
|
|
9
| I want the deodorant that offers **ariety of packaging colors
（我想要有多种不同颜色外包装的除臭剂） |
| 4
|
|
|
|
10
| I want the deodorant that dries easily
（我想要易干的除臭剂） | 5
|
|
|
|
|
11
| I want the deodorant that dries quickly
（我想要快干的除臭剂） | 5
|
|
|
|
|
12
| I prefer the deodorant that is quickly absorbed
（我想要易吸收的除臭剂） | 5
|
|
|
|
|
13
| I prefer the deodorant that can be washed off easily
（我想要易清洗的除臭剂） |
|
|
3 |
|
|
14
| I prefer the deodorant that does not leave the sticky feeling
（我想要不会带给皮肤油腻感的除臭剂） | 5
|
|
|
|
|
15
| I want my deodorant make me feel long lasting refreshing
（我想要持久清爽的除臭剂） | 5
|
|
|
|
|
16
| I want the deodorant that has the moisturizing effect
（我想要保湿效果的除臭剂） | 5
|
|
|
|
|
17
| I prefer the deodorant that provides
hydro-nourishing skin treatment
（我想要多重滋润的除臭剂） |
| 4
|
|
|
|
18
| I want the deodorant that makes my skin
smooth like silk
（我想要能让我皮肤如同牛奶般润滑的除臭剂） |
|
4
|
|
|
|
19
| I prefer the deodorant that has the anti-wrinkle effect
（我想要带抗皱纹效果的除臭剂） |
| 4
|
|
|
|
20
| I want my deodorant to contain collagen
（我想要带胶原蛋白的除臭剂） |
| 4
|
|
|
|
21
| I want my deodorant contain UV protection ingredients
（我想要带抗晒效果的除臭剂） | 5
|
|
|
|
|
22
| I prefer whitening deodorant
（我想要美白除臭剂） |
5 | |
|
|
|
23
| The deodorant should be alcohol free
（我想要不带酒精成分的除臭剂） | 5
|
|
|
|
|
24
| I prefer to buy the deodorant that is made from natural ingredients
（我喜欢纯天然成分的除臭剂） | 5
|
|
|
|
|
25
| I prefer the deodorant that does not put stain on my cloth
（除臭剂不能在我的衣服上留下痕迹） | 5
|
|
|
|
|
26
| I prefer to buy the deodorant that is
dermatologist recommended
（我喜欢皮肤专家推荐的除臭剂） |
| 4
|
|
|
|
27
| My deodorant must be approved by
Food and Drug Administration (FDA)
（除臭剂必须通过“食品与药物管理条例”） |
| 4
|
|
|
|
28
| I prefer the deodorant against animal testing
（我喜欢没有经过动物实验的除臭剂） |
|
| 3
|
|
|
29
| I prefer to buy the deodorant that is anti-global warming
（我喜欢反对温室效应的除臭剂） |
5 |
|
|
|
|
30
| I prefer to purchase the deodorant in
convenient store
（我想要在便利店里买到除臭剂） |
|
| 3
|
|
|
31
| The deodorant’s brand should represent good image of user
（除臭剂的牌子应该象征着使用者形象） |
| 4
|
|
|
|
32
| Magazines are the easiest channels to get sample senses of the deodorant
（杂志是推广试用装的最好途径）
|
| 4
|
|
|
|
33
| The TV commercials have a lot of influences on me to buy the product
（商业广告对我的购买意向有很大影响） |
| 4
|
|
|
|
34
| Celebrities are one of the important factors influence me to buy the product
（“名人效应”是影响我购买意向的其中一个最大因素） |
|
|
3 |
|
|
35
| Promotion should not be done too often (monthly)
since it may negatively affect the brand image
（促销不能太频繁，（比如每月一次），因为会对品牌形象产生负面影响） | 5
|
|
|
|
|
36
| For this product, the price between ฿150 - ฿160 is reasonable for me
（对我而言，这个产品的定价应该在150到160火星币之间比较合适） |
|
| 3
|
|
|
37
| I am likely to buy this new deodorant if the product is available in the market within this month?
（如果产品能在本月内问世，我会买） |
|
| 3
|
|
|
IP卡
狗仔卡
发表于 2008-6-17 13:58
显身卡
）的意见和喜好的...你的回答仅会用在这个领域的调查上...所有问卷信息将会保密...这个问卷是XX大学管理学院的研究僧
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