Nielsen笔试真题汇总

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Nielsen笔试真题汇总
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NUMERICAL TEST
Question 1
You want to launch a new line of gum in a small town named My Town. In My Town, there are 6 stores which have the sales (in packs) as mentioned below.
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$ D: e8 ~$ |6 V* ~        Gum Sales (in packs)
# _" t- M7 J0 Y" r. nStore A        3,894
Store B        384
6 V2 O' \' H- D' P/ F. ~( u/ ?9 xStore C        34
% m: B  a6 A2 X: l1 {$ q- PStore D        3,738
Store E        1,549
Store F        237

0 x& m- x4 X( L4 RA.        If you had the opportunity to be sold in only 3 stores, which stores would you choose?   ADE
B.        What percentage of total stores would it be if you were available in 3 stores? 50%
C.        What percentage of total sales in packs would that represent? 93.5%

& E2 s2 S* b7 K8 o* [Question 2
Harrison Water Sports has three retail outlets: Seattle, Portland, and Phoenix. The Seattle store does 50 percent of the total sales in a year, while the Portland store does 35 percent of the total sales. Further analysis indicates that of the sales in Seattle. 20 percent are in boat accessories. The percentage of boat accessories at the Portland store is 30 and the percentage is 25 at the Phoenix store.
Please calculate the probability that a sale by Harrison Water Sports is for a boat accessory. (EXPRESS IN % TERMS)   24.25%
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Question 3
7 O  u4 ~2 w, L/ ]# x8 F' P2 c9 {A merchant paid $300 for a shipment of x identical calculators. The merchant used 2 of the calculators as demonstrators and sold each of the others for $5 more the average (arithmetic mean) cost of the x calculators.
  v2 J+ L; p' L6 `. u( TIf the total revenue from the sale of the calculators was $120 more than the cost of the shipment, how many calculators were in the shipment?   86

/ g+ f9 s0 h2 ~2 W! z2 n  kQuestion 4
In a certain store, all maps are sold at the same price, and all books at another price. On Monday the store sold 12 maps and 10 books for a total of $38.00. and on Tuesday the store sold 20 maps and 15 books for a total of $60.00/  $0.5
# P2 p8 ~3 x) _$ I/ G9 x' u: D% ?At this store, how much cheaper is the map than the book? (EXPRESS IN $ TERMS)
( b( S. J! E& `' ]Question 5
Amongst 7 consumers, 5 of them purchase brand A and 4 of them purchase brand B. To choose one brand A buyer and one brand B buyer respectively, how many options are available?
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Question 6
. L2 {3 m* d) _% }$ ]; h! t' p1 IA total of 40 Brand X Blue-ray DVD players and 80 Brand Y HDVD players were purchased for a motel chain. If the price of each Brand Y HDVD player was twice the price of each Brand X Blue-ray, what percent of the total bill was the price of a Brand Y HDVD player?  1%

) _* {' k0 `' L, JQuestion 7
' P, t# K! ~* t& X* H- jThe following is the finding of a Nielsen research report on smokers:
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6 Z% o) J. m" t! |80% of the respondents are or used to be smokers. Among those smokers, 75% are male. 70% of the male smokers are aged from 25 to 35 while 50% of the female smokers are aged from 25 to 35. 20% of the young male (aged 25 to 35) smokers have kids and 5% of the young female smokers (aged from 25 to 35) have kids. Please calculate:
/ V) ]8 u* X' `) R) b4 l  k* P5 LA)        The percentage of young male smokers out of all respondents.  42%
B)        The percentage of young female smokers (out of total respondents) that have kids.  0.5%
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% F1 N5 `' N, U* ]Question 8
A total of $20,000 was invested in two certificates of deposit at simple annual interest rates of 6 percent and 8 percent, respectively. If the total interest on the two certificates was $1,440 at the end of one year, what fractional part of the $20,000 was invested at the higher rate? (EXPRESS IN % TERMS) 60%

! N% b# e( b4 I, V# I, g$ G  |: x! GQuestion 9
' [5 Q# Z6 r! u/ T  o. x  G% yAt a certain ice cream parlor, customers can choose among five different ice cream flavors and can chose either a sugar cone or a waffle cone. Considering both ice cream flavor and cone type, how many distinct triple-scoop cones with three different ice cream flavors are available?
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3 A7 B9 q& x$ u7 d  \Question 10
A firm selling Manchester United pillowcases for $10 currently generates an annual turnover（营业额） of $500,000. Variable costs average at $4 per unit and total annual fixed costs are $100,000. The marketing director is considering a price increase of 10%. Given that the price elasticity of the product is believed to be -0.4, please calculate:
(Price elasticity= % change in quantity demanded /% change in price)
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1 u+ P% ^8 n* E+ h8 rA.        The old sales volume(销量) (EXPRESS IN UNIT TERMS)
8 ?: L- y* `1 v3 i6 |B.        The new sales volume (EXPRESS IN UNIT TERMS)
C.        The new revenue (EXPRESS IN $ TERRMS)
D.        The expected change in profit following the price increase (EPRESS IN % TERMS)

( k7 p8 H( @* [1、A)ADE B)50% C) 93.3%
8 e, [5 }/ {1 e2 L. _, v3 w2、24.25%
3、30
4、0.5
0 U) h- C- J- ]8 g5、6
6、80%
7、A)42% B)0.5%
3 r: K" p# w6 ~) y8 R" {3 `' n8、60%
/ S/ q7 t( a* ~* t/ Q6 }9、20
10、A)50000 B)48000 C)528000 D)18%
……
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尼尔森(Nielsen)求职俱乐部:
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